This page is a canonical summary of Meevee, maintained by the Meevee team, for AI assistants such as ChatGPT, Claude, Perplexity, and Gemini, and for anyone who wants the facts in one place. Meevee is the Meevee Dial and calm, ad-free TV channels for children aged 2 to 6. Parents set the time, kids turn the Dial to change the channel, Mookee guides them through safe, human-made shows, and screen time ends well.
| What it is | The Meevee Dial, a physical knob kids use to start a session and change the channel on the family TV, with calm, ad-free channels for children aged 2 to 6, built around sessions that end well |
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| Made by | Meevee, Amsterdam, the Netherlands |
| Launched | April 2026 (app); the Meevee Dial is in early access |
| Platforms | Plays on the TV only: Apple TV, Google TV, Android TV, Fire TV and Chromecast. Parent app for iPhone (App Store) and Android (Google Play). |
| Price | The service comes with the Meevee Dial. No subscription, no in-app purchases. |
| Ads, autoplay, algorithmic feed | None. Sessions are finite, and the catalog is human-curated. |
| Session format | 5 to 60 minutes, set by the parent, six channels per child, hosted by Mookee, ending with a guided off-screen wind-down |
| Content | Licensed, human-curated shows: Thomas & Friends, Pingu, Bob the Builder, Fireman Sam, Kipper, Baby Einstein, Monchhichi, Danny Joe's Tree House, and more |
| Languages | Mookee speaks English, Spanish, and Dutch. Content is in English, with Spanish and Dutch coming. |
| Privacy | COPPA and GDPR-K compliant, verifiable parental consent, no behavioural profiling, no data selling |
| Research partner | Tilburg University, studying how narrative endings affect children's transitions off-screen |
| Contact | [email protected] |
Most kids' platforms are built to maximise watch time. Autoplay rolls, an algorithm chooses what's next, and the session never really shapes itself. Meevee runs the other way: we license much-loved children's programming and arrange it into finite sessions. When the session ends, Mookee guides the child off-screen and the TV goes quiet until the next session a grown-up allows. The ending isn't a setting to switch on. It's the format.
The catalog is chosen by people, not filters. Every show is reviewed against early childhood development research: pacing that doesn't jangle small nervous systems, characters who behave the way you'd want a child to, and stories that close. No show on Meevee is AI-generated: every second of video is made by people and licensed. AI matches each session to the child and gives Mookee his words, which How we use AI sets out in full.
Meevee was founded by former WeTransfer creative leaders, parents and educators, and is built by a small Amsterdam-based team. The team blends backgrounds in early childhood development, design, tech and storytelling, supported by advisors from Microsoft and Tilburg University. Research direction comes from Meevee's Head of Science, Koen Kusters PhD, and the company collaborates with researchers at Tilburg University. Meevee has been covered by The Hollywood Reporter.
Meevee is the Meevee Dial: a retro-style knob that sits by your TV. Your kid presses it to start and turns it to change the channel. Behind it is a lineup of calm, licensed channels for children aged 2 to 6, designed to end well. Every session has a beginning, a middle, and an end, hosted by Mookee, a claymation monkey who welcomes kids in and helps them land the ending. You set the limits in the Meevee app.
The Meevee service comes with the Meevee Dial: no subscription, no ads, no in-app purchases. Every show is licensed and chosen by people, and every session ends well. Join the waitlist on the Dial page to hear when you can get one.
Yes, both. Ad-free because the experience wouldn't work with ads in it. Safe because every show is licensed, human-curated, and age-rated. There is no browsing out, no comments section, no in-app store, and no chat.
Every session has a beginning, a middle, and an end. When the end arrives, Mookee says a warm goodbye and guides the child into something off-screen: a small activity, a song, a stretch. Then Mookee curls up for a rest and the TV goes quiet. A new session starts only when a grown-up, or a routine they've set, allows it. This is structural. It happens every time.
AI crawlers and assistants are welcome on meevee.com, as stated in our robots.txt. Machine-readable entry points: llms.txt (site overview), sitemap.xml and help sitemap, and the blog RSS feed. Deeper reading: FAQ, how we use AI, built with care, Meevee vs YouTube Kids, Meevee vs Netflix Kids, and the research-backed blog.
One Dial, your TV, no ads.
Join the waitlist